posted ago on twitter


Another rockin’ site for Activision’s Guitar Hero

We had the extreme pleasure of launching the site for the latest edition in the Guitar Hero franchise: Guitar Hero Metallica!

Like all projects,this one resulted in some fun antedotes: designers consuming as much of Metallica’s discography as possible (many of our playlists consist of artists like Air, Daft Punk, and the like…ok, maybe some hip hop); and hours spent doing “research” (aka rockin’ out on our set of GH Metallica).

For fans of the game, you get your product information, which includes a :30 preview of each track included in the game, as well as the Metallifact (a brief explanation as to why Metallica chose certain artists to include in the game).

Guitar Hero Metallica

Guitar Hero Metallica

Guitar Hero Metallica

But what’s really cool about the site is that we had access to official Metallica artwork. For any Metallica fans, if you look really closely throughout the site you’ll notice elements from all kinds of Metallica memorabilia, including album artwork, posters, backstage passes, etc. And the main nav typeface is actually James Hetfield’s handwriting!

One of the challenges we faced with this project was creating a full Flash site (complete with animation and sound) that was the size of an HTML site. We had to fully optimize in order to keep the file size as low as possible.

Another thing that makes us grin about this site: Lars Ulrich reviewed our designs and approved them without any change requests!


Lawrie April 1, 2009 at 12:45 am

Great job, there’s some really nice animation in there and I love your use of the original artwork. Very nice.

metallica fan April 1, 2009 at 5:36 pm

It’s James Hetfield, not Hatfield !