We continue to add to our Papervision portfolio. The latest was a project for ESPN and NASCAR aimed at building awareness around the Chase for the NASCAR Sprint Cup. The Wieden and Kennedy folks chose BLITZ to help execute on the design and development of the ESPN NASCAR Results Simulator web application.
With this, NASCAR fans were able to predict race outcomes and season standings by dragging and dropping racers onto a standings grid. Depending on where you placed the racers, you’d either receive praise and a thanks, or a not so thankful comment from the drivers. Once you completed your placements, the application generated a simulated outcome of the race. You could then print or save your results to compare to actual race results, and share your predictions with friends.
The technique used to combine Flash video, Papervision and physics simulation and achieve the quality performance we did is an accomplishment we’re proud of. Even if you’re not a fan of NASCAR, it’s a fun application to check out and see what we’re doing with Papervision.