Adobe MAX Conference – San Francisco – Nov. 17, 2008 – Ivan Todorov of Interactive marketing agency, BLITZ, and world renowned Flash guru Grant Skinner of gskinner.com, today announced a preferred partnership to deliver the most advanced interactive experiences. The two companies are teaming-up to create highly immersive brand touch-points that increase time spent with campaigns to deliver a greater amount of ROI. By combining the talents of both companies, clients now have full suite of marketing services, creative design and technical development at their disposal to extend brand footprints beyond the Web to PC desktops and mobile devices via rich internet applications (RIAs).
As a leading agency, BLITZ works as a strategic partner and has helped clients like Microsoft, Adobe, Starbucks and Naked Juice to create comprehensive marketing tactics that take campaigns to a higher level of reach, effectiveness and measurable audience response. BLITZ has also explored the reaches of user experience and design for interactive campaigns, resulting in a number of award-winning projects. Similarly, gskinner.com has built a reputation for building rich internet experiences – serving top agencies and progressive corporate clients worldwide.
“By creating innovative RIAs, clients will not only improve the way they interact with a customer, but also create a branded footprint on their desktops,” says Ivan Todorov, CEO BLITZ. “Together, we look forward to creating the next evolution of interactive marketing elements for brands – providing functional tools for the consumer that actually add value to their daily lives, instead of pushing a marketing message.”
BLITZ and gskinner.com have a long history of collaboration, having worked together on a number of projects for clients including GE, Adobe, DIRECTV, Activision, Sony Pictures and Amp’d Mobile. Recently, the two teamed-up to create the graphically rich and engaging SUPERCASTTM service for DIRECTV, that allowed NFL SUNDAY TICKETTM subscribers to enjoy NFL games on both a PC application and the Web. By joining forces, the duo provided seamless integration of design artistry, usability and advanced functionality to complete the interactive experience. Due to their unique technical expertise, the two also leveraged Adobe’s AIRTM and FlexTM technologies and the embedded digital rights management capabilities of the development platforms – a world’s first for streaming Flash content.
“By leveraging BLITZ’s unique ability to capture the emotion and feel for a brand and translate it into motion graphics and high-quality art, we have created a solution to give our clients the most immersive and engaging interactive products with stunning sensory experiences,” said Grant Skinner, CEO gskinner.com. “We look forward to extending not only our relationship with BLITZ, but also exploring the wide-range of places that clients can engage their audience.”
Executives from both companies will be featured speakers at the Adobe MAX conference from November 17-19, 2008 at the Moscone Convention Center in San Francisco. Ivan Todorov will present “The Holistic Design Process for Interactive Agencies,” (Monday, Nov. 17 at 2 p.m.) and BLITZ chief creative officer Ken Martin will deliver his thoughts on, “Developing Exceptional Brand Experiences” (Tuesday Nov. 18 at 9 a.m.). Grant Skinner will be presenting “Making Money with Adobe AIR” on Wednesday, November 19 at 3:30 p.m., and will host an additional session immediately following, entitled “Why I (Still) Love Flash” at 4:30. Creative and technology leaders from BLITZ will also present two additional sessions at MAX, focused on creating the interactive theme of the conference, and “The Flash Developers Guide to building iPhone Applications.”
BLITZ is also serving as one of three agencies that were tapped to design the digital environment to launch this year’s MAX events online. Crafting a concept of an interactive desert, BLITZ leveraged its experience in gaming theory to design an experience that ties in with the overall conference. The site keeps visitors entertained with a casual memory game, similar to SimonTM, where visitors are challenged to follow the audio/visual cactus sequence in order to explore more of the immersive environment. The agency also created artwork for many of the off-line elements that complete the theme and will be featured throughout the convention.
About BLITZ
BLITZ is an interactive marketing agency that brings brands to life by developing immersive, entertaining and imaginative experiences. BLITZ constantly invents new ways to excite, inform and entertain customers through brand destinations that make audiences want to learn more, go deeper, “play” longer and participate in an active digital two-way conversation. BLITZ has developed revolutionary consumer experiences and campaigns for some of the world’s most exciting brands including GE, Adobe, Disney and NBC Universal. BLITZ is available online at www.BlitzAgency.com.
About gskinner.com
gskinner.com is a mid-sized Flash development firm serving top agencies and progressive corporate clients worldwide. Headed by internationally renowned Flash guru, Grant Skinner, the company delivers online systems that are stable, usable and successful. For more information, please visit www.gskinner.com.
