BLITZ is a big proponent of helping clients to discover that magical, emotional connection with their consumers, whether it be a connection to a particular product or the brand itself. It’s something that CCO, Ken Martin, drives through his creative vision for every project we complete and it’s getting noticed. Ken’s thoughts are at the front of a great DMNews article that talks about using emotion to market consumer electronic products. The article also features a case study of our work for Linksys.
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I want to market my consumer electronic product. Please give me guidelines.
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