With Valentine’s Day in the air, you can bet many will be sending text messages and making calls to their loved ones. The fun and unique mobile campaign “Tools For Love” for Sprint promotes how people can use their phones on this special day to send a really romantic message. BLITZ was engaged to help design and build the experience from where this innovative campaign begins.
With “Tools For Love,” visitors can create a customized romantic text message or song to send to their special someone through email, text or phone. And to help add spice to the messages, a little assistance is provided by the one and only Isaac Hayes (of Shaft and Chef fame). Hayes even lends his vocal talents if you choose to pen your own tune by singing lyrics you type. The site, launched jointly by BLITZ and Goodby, Silverstein and Partners, also includes a feature that allows visitors to explore and learn about some of Sprint’s phones that are a bit more suited for Valentine’s Day. On February 13, the FWA awarded this site with the SOTD award. Valentine’s Day is coming up soon…check out the site and send someone a special love message!
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