Integrated Agency to Lead Brand Strategy and Build Digital Ecosystem
for Multi-venue Entertainment Destination
SANTA MONICA, CA, December 10, 2012 – BLITZ, an independent integrated agency based in Santa Monica, has been awarded agency of record duties for Lucky Strike Entertainment. As lead brand strategist, BLITZ will build Lucky Strike a digital ecosystem to engage and entertain guests at the famed lanes and beyond.
“BLITZ’s strategic capabilities were a key factor in us selecting them as our new agency partner,” explains Lucky Strike CEO Steven Foster. ”The more we spoke with the BLITZ team, it became clear that they had the digital expertise and vision to position Lucky Strike as a destination that is about creating meaningful connections with our customers – taking us beyond being known solely as a bowling destination.”
BLITZ will direct Lucky Strike’s overall branding as well as social media, search, analytics, mobile and location-based marketing strategies.
“Lucky Strike Entertainment is a forward-thinking and digitally savvy company, and we’re thrilled to partner with them to provide the highest quality hospitality to their guests,” said Cathy Saidiner, President, BLITZ. “Together, we’ll make Lucky Strike a favorite destination for guests everywhere they experience the brand, at the lanes, online and beyond.”
Lucky Strike Entertainment is the latest in a recent string of new business wins for BLITZ, building on the agency’s hospitality expertise and adding to the roster of blue chip clients. BLITZ continues to experience tremendous growth, as one of the industry’s most sought after independent agencies with digital DNA.
BLITZ is an independent, integrated ad agency that makes brands favorites by creating durable connections with consumers. Recognized as an Advertising Age ‘Agency of the Year,’ BLITZ is a strategic partner for some of the world’s favorite brands, including Disney, TaylorMade, VIZIO, Adobe, FX, Dole, Naked Juice, Microsoft and Honda. A full service agency with digital DNA, BLITZ reaches consumers across every touch point in a brand’s ecosystem through strategy, creative, technical, social, mobile, digital product development, search and analytic expertise. Founded in 2001 and headquartered in Santa Monica, the agency is over 100 BLITiZens strong.