BLITZ JOINS PRESTIGIOUS 4A’S NATIONAL TRADE ASSOCIATION
Agency Recognized By Prominent Industry Organization; To Leverage Additional Resources for Clients
SANTA MONICA, CALIF. – August 16, 2011 – BLITZ, a leading integrated agency, joins the ranks of the nation’s top advertising agencies as a member of the 4A’s (American Association of Advertising Agencies), the trade association representing 80 percent of the United States’ advertising agency business. Among the newest members of 4A’s, BLITZ stands out as one of the top companies specializing in digitally led strategy, integrated marketing programs and deeply immersive campaigns across channels, and is lauded for its exceptional work for firms including Microsoft, Naked Juice and THQ. Membership to 4A’s is based on an agency’s proven thought leadership in advertising, track record of delivering top-level programs for clients and sustained success and growth.
As part of 4A’s, BLITZ has access to a host of expanded agency services including advertising-related information, industry research, programs and peer groups, government advocacy and professional development opportunities. BLITZ will apply these resources to its current and future roster of clients.
“BLITZ’s 4A’s membership is another signal of the momentum within the agency,” said Ivan Todorov, chief executive officer and co-founder of BLITZ. “2011 has been another impressive year for us and we’re pleased that the 4A’s recognize our trajectory. We’re honored to join the list of other top U.S. agencies that are part of this important organization.”
“BLITZ is a natural fit for 4A’s – they have a fantastic reputation within the industry and have become well known for their impressive work,” said Jerry McGee, executive vice president of 4A’s. “We’re excited to welcome innovative newcomers like BLITZ.”
In addition to their membership in the 4A’s and on the heels of being awarded Silver as the Small Agency of the Year by AdAge, this summer has seen BLITZ introduce its new company framework – employing the principles of love to create rich, sustainable relationships between brands and their audiences. The agency has also strengthened its senior creative team by bringing in some of the nation’s most talented people to enhance client programs and expand service offerings. Additionally, BLITZ was recently renewed as the agency of record for FX Networks, and was awarded digital agency of record for PepsiCo’s Naked Juice and IZZE.
BLITZ becomes a new member of the 4A’s alongside impressive newcomers WF of R and T3. More information on BLITZ can be found at www.blitzagency.com.
About the 4A’s
The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org or on twitter @4As.
BLITZ is a leading integrated agency that builds brands and drives engagement by developing results driven, immersive and imaginative programs and applications. BLITZ reaches target audiences across all relevant touch points, social networks, platforms and devices, so a brand can become a seamless part of customers’ everyday lives. The agency constantly invents new ways to excite, inform, entertain and compel consumers to want to learn more, go deeper, play longer and participate in an active brand conversation.
BLITZ has developed revolutionary experiences and campaigns for some of the world’s most exciting brands including Adobe, FX Networks, THQ, Pepsi, Microsoft and Dell. Learn more about BLITZ at www.BlitzAgency.com. BLITZ was recently awarded AdAge’s 2011 Small Agency Award – Silver, based on innovative projects including John Mayer’s augmented-reality video for the new album “Battle Studies” and the agency’s work to launch the girl’s toy line Zoobles.