Lucky Strike Entertainment Names BLITZLucky Strike Entertainment Names BLITZ Agency of Record Integrated Agency to Lead Brand Strategy and Build Digital Ecosystem for Multi-venue Entertainment Destination SANTA MONICA, CA, December 10, 2012 – BLITZ, an independent integrated agency based in Santa Monica, has been awarded agency of record duties for Lucky Strike Entertainment. As lead brand... more
This may sound a little funny coming from an agency that makes such beautiful websites. But it’s true. And once you’ve read this article, I think you’ll understand why we make good websites, and that our skill is not just design. It’s helping you understand your customers, the digital ecosystem that they live... more
BLITZ welcomes our new Vice President of User Experience (UX), Tim Richards, formerly VP of Experience in the West at Razorfish. As a leader and visionary on accounts including Intel, Disney, the NFL, SONY and Activision, Tim brings an impressive portfolio and working knowledge that will have an immediate impact on BLITZ’s campaigns.... more
The Electronic Entertainment Expo (E3) flew through LA like FPS Doug goes through headshots and Surge. No joke. It went by fast. From the parties, to the schmoozing, to the actual convention (no morning after a night of free booze would keep me away from this Akihabara-like event), there’s no doubt that video... more
What influences avid gamers to pull the trigger to purchase? At BLITZ, we’re not just into producing innovative, breakthrough creative, we’re also keen on the insights that drive strategy and help generate ideas. Given all our work within the video game vertical, we took it upon ourselves to facilitate our own research study... more
Today, The Society of Digital Agencies (SoDA) released its annual Digital Marketing Outlook (DMO) report, and has predicted sunny weather for Digital Marketing in 2010. In fact, 81% of Brand Execs expect an increase in digital projects this year. The report compiles results of SoDA’s 15-question survey that is answered by thousands of worldwide... more
After an extremely successful first season, there was no doubt that the gritty biker-drama was going to be back in FX’s 2009 fall lineup. To coincide with the broadcast and print initiatives, FX needed a new online experience to help re-launch the show. Using the offline keyart and predefined template framework as a... more
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