Post image for How CMOs will harness digital platforms in 2010
Post image for How CMOs will harness digital platforms in 2010

How CMOs will harness digital platforms in 2010

By Ivan Todorov – CEO/CTO Ken Martin – Chief Creative Officer Executive Summary In the coming year, savvy CMOs will utilize digital platforms in new ways to make their brands an integral and integrated part of their customers’ everyday lives. As the digital adoption rate by consumers continues to skyrocket with new trends like Twitter, Facebook, Augmented Reality,... more

Strategy

 

SoDA predicts blue skies for digital marketing in 2010

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Today, The Society of Digital Agencies (SoDA) released its annual Digital Marketing Outlook (DMO) report, and has predicted sunny weather for Digital Marketing in 2010. In fact, 81% of Brand Execs expect an increase in digital projects this year. The report compiles results of SoDA’s 15-question survey that is answered by thousands of worldwide digital employees.... more

Creative

 

The League Season 1 Microsite

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Being the first the first sports-oriented comedy on FX was exciting news for a network best known for edgy and controversial dramas—it marked a milestone and gave BLITZ creative freedom when tackling The League: Season 1 microsite. Since The League is a new series, and one that targets a completely different demographic than any other... more

Technology

 

Guitar Hero Prototype Interactive OOH Display

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Kameraflage is a cutting-edge innovation that hides invisible graphics within traditional out-of-home display posters—the hidden visuals can only be detected– by camera phones, and not by the human eye. Such uniqueness makes this technology perfect for promotional tie-ins or advertising campaigns that leverage hidden messages, SMS short codes, secret Web addresses or special coupons that... more